App Store Optimization Tools 2021

App Store Optimization

App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as the App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps.Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings.

App Store Optimization Tools 2019

When I started doing App Store Optimization (ASO), I was so overwhelmed by the numerous ASO tools available in the market…

Mobile Action, Sensor Tower, Meatti, App Radar, Priori Data,  ASOdesk, Searchman, TheTool, Keyword Tool, AppKeywords.net, Apptentive, Appbot, AppFollow, App Annie, Apptopia, APPlyzer, SplitMetrics, StoreMaven, Raise Metrics, TestNest, SearchAdsHQ, SearchAds by Mobile Action, adAhead,  you name it.

What ASO tools should you look into?

As we’ve mentioned in our previous research, data can vary from one app store optimization tool to the other. Some ASO tools may be new and lack data, others may be poorly created.

In order to improve your chances, it’s best to work with the best ASO tools on the market and combine data from multiple sources.

Here are some of the best App Store Optimization Tools that have the best services:

1. Apptweak

Apptweak is an ASO platform that provides mobile marketers with a comprehensive optimization report and a great UI experience. This tool is serious about localization and the report covers 60 different countries (for iOS), giving marketers an overview of their relevancy through stats, visuals and more. To make the most of this report, you will still need a solid understanding of the ASO procedure; nevertheless, it is a good starting point for your research.

Apptweak Features:

Apptweak is an ASO tool that allows you to do keyword research and monitor your app. You can use Apptweak to create a powerful optimization strategy and spy on your competition, and even receive revenue estimates for most apps uploaded on the app store.

You can also use this tool for search Ads research.

Apptweak Pricing:

Apptweak has 1 trial plan, 3 standard plans and 1 custom plan that can be negotiated. Almost all features are included in the basic package, yet if you plan to receive estimates or data from smaller countries, you’ll need to go higher up the ladder.

The prices for Apptweak are:

7 day Trial – Free

Starter plan – $69/month,

Guru plan – $299/month,

Power plan – $599/month

Paying 1 year in advance will give you a 15% discount.

2. Sensor Tower

When performing your keyword research, Sensor Tower allows you to track valuable measurements such as traffic, difficulty, and competition. You can also compare your app to competitors and learn more about keywords that you might be missing. It’s important to note that certain information is based on an internal scaling system, which might make it harder for you to translate to objective App Store values. Another major problem is that most features are available for paying customers only.

Sensor Tower Showing Facebook Analytics

Sensor Tower Features:

Sensor Tower is one of the best aso tools on the market. A tool that we also use at Moburst. Powerful and accurate , Sensor Tower can be used for keyword research and optimization, keyword translation, download, and revenue estimates and tracking.

Sensor Tower Pricing:

Sensor Tower has 2 Small business packages and 3 enterprise solutions:

Pro – $79/month

Business – $399/month

App Intelligence – negotiable

Store Intelligence – negotiable

Ad Intelligence – negotiable

3. Mobile Action

Mobile Action is one of our favorite ASO tools, thanks to a few unique features. It is currently the only platform that provides information regarding the app’s chance to rank high for a specific word, as well as a general overview graph for iOS apps. You’ll also find download estimation data, alerts and keyword suggestions to help you get started. Finally, Mobile Action manages to support this data bundle with an attractive UI, something that we always appreciate .

Mobile Action Features:

Mobile Action can be used for keyword tracking and suggestions, competitor and keyword suggestions, ASO reports, and localization. It also has a nice 7-day premium trial.

Mobile Action Pricing:

This Aso tool has 1 free trial and 3 packages:

Trial – Free for 7 days,

Starter plan – $69/month,

Winner plan – $599/month,

Premium plan – $499/month.

4. Google AdWords Keyword Planner

Even though this is not a mobile-specific tool, the insight it provides is still very relevant and important, and here’s why: one of the biggest challenges for app marketers looking to optimize their app is coming up with relevant keywords to track. Google’s keyword tool gives marketers a wonderful playground for keyword suggestions, and makes the whole process much simpler. It is wise to remember that the traffic score for tracked terms is web-based and that you should check it using another ASO tool, but if you’re looking to find out what people are searching for – no one does it quite like Google.

Keyword Planner Features:

Google keyword planner can be used to download keyword data from any specific location in the world. By doing this, you can discover the interests of users on a specific topic. Data can be filtered by language and location (global > country > state > city).

It’s split into 2 sections, keyword discovery and historical metrics.

Keyword discovery is used by integrating 10 keywords into a search bar. The tool will then gives you the search values for those specific keywords and thousands of other related keywords.
Historical metrics is used by pasting up to 2,500 keywords into the search bar. Google will then give you the historical data for those specific keywords, without adding any extra suggestions.

Keyword Planner Prices:

Google keyword planner is a “free-ish” tool. There is no monthly fee for using it, yet data is filtered for non-paying users.

Free users can still use all the capabilities of Keyword Planner, but the data will be presented using intervals. (For example: meditation app: 10k-100k searches). This is not the best for understanding intent or market size. As 11,000 searches is minuscule compared to 99,000 searches.

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In order to surpass this limitation, users need to have a running AdWords campaign. The payment can be as low as $10 a month, as long as the campaign is active.

5. App Annie

Probably the biggest ASO platform available, App Annie’s strength is in its massive database, which provides insights on a wide variety of apps. Here you will find a great overview of your chosen market and you will have the ability to check out the competition from the inside out. Certain features are still lacking, such as traffic and difficulty scores (come on now, Annie!), but it’s still a wonderful source of information and a must visit stop for mobile entrepreneurs.

App Annie Features:

App Annie provides a high count of ASO tool features. From App store Optimization and Tracking to App Usage, Downloads and Revenue estimates.

They have some free features as well:

App store tracking: 

Top charts, Rank History, App details

Keyword Ranking

All of your app data in one dashboard. – App Annie Connect:

App Annie Pricing:

This ASO tool has no standard plans or packages. They craft an offer around each of their clients. For this reason, it’s not suitable for small developers.